FOR IMMEDIATE RELEASE[Row House Cinema & Atlas Bottle Works] To Participate in PARK(ing) Day 2013:
Parking spaces around the globe to be temporarily reclaimed for people[Pittsburgh, PA] September 20, 2013 — In cities around the globe today, artists, activists and citizens will temporarily transform metered parking spaces into public parks and other social spaces, as part of an annual event called “PARK(ing) Day.”
Originally invented in 2005 by Rebar, a San Francisco-based art and design studio, PARK(ing) Day challenges people to rethink the way streets are used and reinforces the need for broad-based changes to urban infrastructure. “In urban centers around the world, inexpensive curbside parking results in increased traffic, wasted fuel and more pollution,” says Rebar’s Matthew Passmore. “The planning strategies that generated these conditions are not sustainable, nor do they promote a healthy, vibrant human habitat. PARK(ing) Day is about re-imagining the possibilities of the urban landscape.”
The Row House Cinema & Atlas Bottle Works plan to recreate a drive-in movie feel to the parking space complete with a projected movie.
Since 2005, the project has blossomed into a worldwide grassroots movement: PARK(ing) Day 2011 included 975 “PARK” installations in more than 160 cities in 35 countries on six continents. This year, the project continues to expand to urban centers across the globe.
PARK(ing) Day is an “open-source” user-generated invention created by independent groups around the globe who adapt the project to champion creative, social or political causes that are relevant to their local urban conditions. More information regarding local PARK(ing) Day activities can be found at [insert your URL here] and a global map of all participating cities are available on the PARK(ing) Day website, at parkingday.org.
About [Row House Cinema & Atlas Bottle Works. Row House Cinema is a new theater being built in Lawrenceville. It will be a single screen theater playing classic and cult films. Atlas Bottle Works will be a new bottle shop opening up to provide Pittsburgh with over 500 varieties of beer.]
About Rebar (www.rebargroup.org). Founded in 2004 in San Francisco, Rebar is an internationally recognized art and design studio operating at the intersection of art, design and ecology.