Ron Lewis Alfa Romeo Creates Giulia “Art Car”

PITTSBURGH, PA – July 10, 2017 – Ron Lewis Alfa Romeo today announced it is creating an “Art Car” with a 2017 Alfa Romeo Giulia, dipped by 304Dips, and painted live by local Pittsburgh artist, Dave O’Brien.  The painting on the Giulia will take place live in Market Square, Pittsburgh on Wednesday, July 12, coinciding with the Pittsburgh Vintage Grand Prix’s Press Conference.   Set up will begin around 9am with painting anticipated between 10am-2pm.

Ron Lewis Alfa Romeo is providing a 2017 Alfa Romeo Giulia as the “canvas” for this work of art.  Spectators are welcome to watch Dave O’Brien in Market Square as he creates a piece of mobile artwork, inspired by his roots in Pittsburgh.

After the painting is completed in Market Square, Ron Lewis Alfa Romeo will have the “Art Car” on display at the Tune-Up at Atria’s Bridge Party later that evening, as well as at the Ron Lewis Alfa Romeo booth at the Pittsburgh Vintage Grand Prix’s Italian Cortile on July 15-16.

Dave O’Brien was chosen by Ron Lewis Alfa Romeo as the artist for this project.  Dave explains:  “The Alfa Romeo project is something that I have been dreaming about doing for a year now. It’s surreal that the opportunity came to me, but I find it important that the car is live painted in Market Square open to the public where anyone can come see the process of artwork made. The experience is not only more interactive, but brings light to the new Alfa Romeo in Pittsburgh. I am very thankful for all or the people who have gotten me to this point in my art career and appreciate all of those key people who made this project happen on July 12th.”

304Dips, based in Morgantown, WV was selected as the company to perform the “dip” of the Giulia, providing a liquid wrap spray on coating over the exterior of the Giulia.  The dipping process took a few days to complete and provides the “canvas” for this project.  The liquid paint wrap is sprayed onto a car like paint, but can be peeled off by hand. It is safe, easily removable, and can last for a few years.

“We wanted to do something big to celebrate Alfa Romeo being chosen as the Proiettore Macchina at the Italian Cortile this year,” said Gwen Lewis, Vice President of Marketing/Online Operations at the Ron Lewis Automotive Group.  “We felt that Dave O’Brien was a perfect choice for this project with his Pop Art/Impressionistic style and affinity to Pittsburgh icons.”  Ron Lewis Alfa Romeo also has a selection of ‘non-dipped’ Alfa Romeo Giulias and the 4C in stock, available at www.ronlewisalfaromeo.com and is the only official retailer of Alfa Romeo models in a 50-mile radius from the 20839 Route 19, Cranberry Township showroom.

About the Ron Lewis Automotive Group

Founded in 1975, today the Ron Lewis Automotive Group has grown to over 300 employees and seven dealerships located in Pleasant Hills, Waynesburg, Cranberry and Beaver Falls.  Our group comprises:   Ron Lewis Chrysler Dodge Jeep Ram Pleasant Hills; Ron Lewis Ford Beaver Falls; Ron Lewis Chevrolet Beaver Falls; Ron Lewis Kia Beaver Falls; Ron Lewis Chrysler Dodge Jeep Ram Fiat Cranberry; Ron Lewis Chrysler Dodge Jeep Ram Waynesburg; Ron Lewis Alfa Romeo / Pre-Owned Cranberry.  To learn more about our organization or to shop/buy your next vehicle online, visit us online at www.ronlewisautomotive.com.

About Dave O’Brien

Dave O’Brien explores a blend of pop-impressionism through a variety of materials and mediums in each one of his paintings. O’Brien, a Pittsburgh native with an appreciation for art and music at an early age, is self-taught and only began painting in December of 2015 as a means of providing Christmas presents for friends and family members.  Dave debuted his first work in March of 2016 when his Pittsburgh Irish was selected to be featured on the Official Pittsburgh Saint Patrick’s Parade t-shirt. More opportunities arose when O’Brien’s art was found on Full Pint Brewing beer tap handles and a designer clothing line called, VIDA. Since the fall of 2016, O’Brien experimented with live paintings curated by Redfishbowl™, FAMEE LLC, and Pittsburgh Beautiful, and has worked on art installations for the Carnegie Library of Downtown Pittsburgh, Legends Eatery on North Shore, Delanie’s Coffeeshop, War Streets Brewery, and Elite Dance by Damian. Visit www.daveobrienart.com for more information.

EVENT DETAILS:
Live Art Painting of a 2017 Alfa Romeo Giulia
Wednesday, July 12, 2017  @ 10am-2pm
Sponsored by: Ron Lewis Alfa Romeo
Location:  Market Square, Pittsburgh

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Contact:
Gwen Lewis, Ron Lewis Automotive Group
P:  412-749-0482
glewis@ronlewisautomotive.com

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