FOR IMMEDIATE RELEASE – SEWICKLEY, PA – Pittsburgh area day-trippers looking for a fresh new escape that is still close to home will find it in an unexpected place: Sewickley.
On November 17th, the Sewickley Borough Council approved a plan presented by Explore Sewickley–a nonprofit dedicated to building community and business in Sewickley, formerly known as Village Green Partners–to launch a multi-channel communications campaign to tell the Pittsburgh region that Sewickley is a surprisingly innovative, accessible, and entertaining place to visit.
“A lot of people think they know Sewickley, but maybe haven’t visited the town recently. We’re proud of our history, but we’re also really excited to shine a spotlight on some of the newer, fun and funky attractions we have. Sewickley offers wonderful, diverse experiences for families and young professionals,” says Jennifer Markus, President of Village Green Partners. “We want people to know they can not only shop here, but also eat at great new restaurants, play outdoors with their kids, exercise, walk their dogs, and have an all-around family getaway experience here.”
The 2015 Explore Sewickley campaign will feature a mix of print, digital, social, and broadcast media to spread the message around the region inviting visitors to “Start Here” when looking for enjoyable diversions for themselves and their families. The ad campaign will span the entire year and will highlight some key Sewickley events such as the Chocolate Walk, May Mart, Sewickley Unleashed (the 6th annual and first dog-focused festival in the metro area to use that name), Summer Sundays, Harvest Festival, Oktoberfest and Yuletide celebrations, to name just a few.
Sewickley’s walkable village streets offer a wide range of experiences, including unique independent retail stores offering fashion for men, women, and children, jewelry, candy, art, books, cigars and home décor; dog-friendly parks; and an ever-expanding array of dining options. Two brand-new additions to the thriving Sewickley restaurant circuit are Mambo Italia, a wood-fired pizza and Italian eatery, and The Slippery Mermaid, a fast-paced Americanized sushi restaurant.
“We also look forward to creating a mobile app that will let people easily plan their day. It will be a free download with regular updates on events, specials and promotions around Sewickley. It’s a win-win for business owners and visitors – they can find each other easily, based on mutual interests,” says Alex Lancianese, who manages e-communications, social media, and marketing for Explore Sewickley.
For four years, Explore Sewickley has been working hand in hand with the Borough of Sewickley and its business owners to create the momentum that buoys the new campaign to promote awareness and local tourism. They have hosted more than 40 ribbon cutting ceremonies for new businesses in the town – most recently, Sherwin-Williams opened its 4,000th store in Sewickley. Besides organizing popular community events, Explore Sewickley’s initiatives have included expanding store hours for working professionals and busy families and recruiting new businesses to diversify the Village’s offerings.
Explore Sewickley’s new offices located at 611 Beaver Street will serve as a resource space, where business owners and visitors alike can gather, communicate, and find information. Whether they are looking to visit, dine, shop, exercise, or start a business in the community, Explore Sewickley will be the physical “Start Here” point for visitors.
“Sewickley is a terrific place for an escape – it’s walkable, safe, kid- and dog-friendly, and offers something interesting for everyone,” says Markus, “We hope the new campaign will help make Sewickley Pittsburgh’s favorite Day-cation Destination.”
About Explore Sewickley
Explore Sewickley—formerly known as Village Green Partners—is a 501(c)3 nonprofit organization with a mission to cultivate the business district of Sewickley and make it a vibrant and economically successful regional destination. With the support of the Sewickley business community and the Sewickley Borough Council, Explore Sewickley is recognized for its ability to promote social and cultural development through leadership, collaboration, and community building. For more information, visit www.exploresewickley.com.
Alex Lancianese or Jennifer Markus
email@example.com or Jennifer@vgpsewickley.com