FOR IMMEDIATE RELEASE
Pittsburgh, PA – September is Pain Awareness Month in the United States. In observation, BackerNation, a health care technology platform for back pain and spine conditions, will unveil a digital campaign entitled, “Eff Back Pain.”
BackerNation will feature articles, interviews, and content keeping in step with The American Chronic Pain Association’s (ACPA) mission to “raise public awareness of issues in the area of pain and pain management.” Using the hashtag #effbackpain, BackerNation invites those living with or who have loved ones living with chronic back pain to hop onto their favorite social media channels and share their stories using the hashtag.
“The effbackpain hashtag represents a state of mind that inspires productivity and prosperity for back pain warriors,” says Jay Resio, CEO and founder of BackerNation. “There is always power in numbers and having a community of like-minded individuals continually feeding off each other in such a positive way can change lives now and for many years to come.”
Resio encourages participants to “show back pain that it will not beat them” by posting images or videos of accomplishments or favorite activities and tagging the post with #effbackpain.
BackerNation will also partner with brands and companies to host giveaways throughout the month, offering visitors a chance to win health and wellness related products and prizes. Sign up for a free account on BackerNation (backernation.com) or connect with BackerNation on social media (facebook.com/backernation, twitter.com/backernation, instagram.com/effbackpain) to stay updated on the giveaway details and the various ways to participate.
“Pain Awareness Month is a perfect opportunity for all stakeholders of pain to unite, share messages, have fun, get new people involved, and work together towards solutions that decrease pain and increase quality of life,” says Resio.
BackerNation is building an online platform that combines artificial intelligence, tele-medicine and digital health to empower users with powerful tools to recover, manage and overcome their related back and spine issues.
Individuals who signs up for BackerNation’s site prior to September 30, 2017 will automatically be entered for a chance to win a basket filled with back pain and wellness products valued at over $1,000.
For more information about the “Eff Back Pain” campaign and how to participate in Pain Awareness Month, please visit backernation.com.
BackerNation is a health care technology company that builds innovative and disruptive products and services to support the back pain and spine condition markets. The company was founded by Jay Resio, a Pittsburgh-based entrepreneur and degenerative disc disease sufferer whose personal back pain and spine surgery journey inspired his vision to create solutions to help his fellow back pain warriors.