By Women, For Women: Building a Better Bra

For Immediate Release – Pittsburgh, PA

Trusst Lingerie is a new company that uses technology and engineering to create better bras. They have developed a patent-pending design that replaces traditional underwire; in addition to working with high-end fabrics, Trusst has engineered a bra that lifts and supports, reducing shoulder grooves and back pain. Trusst Lingerie is finalizing the design on three styles following extensive testing and is launching a Kickstarter campaign to secure necessary funds to go into production. The Kickstarter will run from April 22 – May 25 and rewards will include: options to pre-order bras, limited edition black and gold sets, the option to design your own bra and the option to participate in the design of the company’s next line.

Started by two graduates from Carnegie Mellon University, Trusst is merging fashion and technology in totally new ways. Bras have not changed in over 100 years and women with full busts have a hard time finding fashionable bras that fit and support. Market research shows that the average bra size of women in the United States has grown beyond standard sizes and that the lingerie industry has not adapted to meet needs adequately. Trusst Lingerie is excited to be at the forefront of this changing industry.

The Kickstarter campaign will launch on Wednesday, April 22nd at 9:45am and can be found here:

For more information on Trusst Lingerie, please visit our website

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