GIBSONIA, Pa. (Richland Twp.), Oct. 22, 2012 – Nursing Home Administrators, Personal Care Home Administrators, Department Managers and Human Resources Personnel are invited to a free Health Executive Institute seminar on Friday, Nov. 2 at The Village at St. Barnabas, 5850 Meridian Road. The focus of the seminar is “Creating an Effective Referral Sales Strategy.” For registration information, call 724-625-4000 or e-mail

Seminar speaker is Denise Minton, Assisted Living and Personal Care Home Consultant. Her seminar topics will include:

  • Strategizing through effective time management
  • Implementing sales skills and tolls to reach your goals
  • Strategies and tactics
  • Structural verbal sales dialogue for telephone sales opportunities
  • Sales analysis
  • Marketing
  • Customer service
  • Budget management

“Creating an Effective Referral Strategy” will begin at 8:00 a.m. with registration. The seminar will take place from 8:30 a.m. until 1:00 p.m.  Light refreshments will be served. This HEI seminar was approved for four continuing education credits by the Pennsylvania State Board of Examiners of Nursing Home Administrators.  HEI is sponsored by Cura Hospitality, a dining services and hospitality provider.

About St. Barnaba:
St. Barnabas Health System is the largest health care concern of its kind in Pennsylvania and offers service apart from the ordinary in a faith-based, non-denominational setting.  Tracing its heritage back to 1900, the system serves approximately 900 inpatients and residents, plus 35,000 outpatients and home care clients.  The health system is composed of the St. Barnabas Communities, including The Village at St. Barnabas, The Washington Place at St. Barnabas, The Woodlands at St. Barnabas and White Tail Ridge; St. Barnabas Clinical Services, including St. Barnabas Nursing Home, St. Barnabas Medical Center, Valencia Woods at St. Barnabas and The Arbors at St. Barnabas; and St. Barnabas Charities, the fund-raising arm, which includes the Kean Theatre and Rudolph Auto Repair.


St. Barnabas Health System, Media Relations, 5850 Meridian Rd., Gibsonia, PA 15044-966

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