Feminine Hygiene Products Market Trends and Forecast, 2028

Report Description

A recent market intelligence report that is published by Data Insights Partner on the global Feminine Hygiene Products Market makes an offering of in-depth analysis of segments and sub-segments in the regional and international Feminine Hygiene Products Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Feminine Hygiene Products Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Feminine Hygiene Products Market is offered. In accordance with the report, the global Feminine Hygiene Products Market is projected to expand by healthy CAGR over the period of forecast.

Market Insight, Drivers, Restraints, Opportunity & Trends of the Market:


Personal care products that are used by women for their intimate hygiene are known as Feminine Hygiene Products. There are necessary and essentials of life for a woman. Feminine hygiene products include razors and blades that can be disposed of, intimate cleansers and sprays, sanitary napkins, menstrual cups, panty liners, tampons and many more. Feminine Hygiene products are made of plastics, polymers, latex, bleached rayon, cotton, fibers and fabrics.

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Market Drivers

The basic factor driving the growth of this market is literacy. The interdependence between health and literacy is a debatable and researchable agenda and it is observed that there exists a positive relationship between health and literacy. The initiatives undertaken by the global organizations like UNESCO and UNICEF for spreading the light of education among the females of underdeveloped economies has positively affected female health management. Female health management is synonymous to female hygiene and the adoption of female hygiene products.

 The activities undertaken by the leading producers and the government of various countries to change the biased mindset of the people especially in the underdeveloped and developing economies is bolstering the growth of this market. For example, Proctor & Gamble initiated a program named Parivartan aimed at educating India’s female youth population over menstruation and menstrual hygiene. The campaigns undertaken by the government, non-profit seeking organizations and leading players with the aim of spreading awareness is positively affecting this market.

The surging women empowerment activities coupled with the soaring women participation in the workforce is intensifying the women’s basic right over independence and positively influencing the feminine hygiene products market.

The spread of feminine hygiene products around the globe at a cheap price is augmenting the growth of this market.

The advertising undertaken by various countries not only on television channels but also on a wide range of online platforms is raising the consumer visuality and broadening the acceptance of these products. Thus, fueling the growth of the feminine hygiene products market.

Market Restraints

The use of feminine hygiene products of cheap quality has often led to certain vaginal infections and allergies that is threatening the growth of this market.

The social stigma associated with menstruation and the use of feminine hygiene product is threatening the growth of this market. For instance, females of India are excluded from festivals and other community gatherings during menstruation. The different perspective of different people for the disposal of feminine hygiene products are hindering the growth of the market.

Further, the environmental concern associated with the feminine hygiene products hampering the growth of this market. The hygiene products include plastics and polymer ingredients that are not eco-friendly and take a long-time to dispose.


The growing inclination of the consumers towards the use of organic and nature-based feminine hygiene products that can do away with the allergies, infections and irritation caused by conventional hygiene products is a lucrative opportunity for this market.

The soaring promotional activities undertaken by the governments, leading players and social organizations from small to large scale to promote education and bring literacy into the reach of the millennials is a good scope for this market.

Further, the women empowerment and their penetration in different career fields and working forces is likely to lay down an irreparable future scope for this market.


The Asia Pacific Market is expected to show significant growth in the forecast period. The presence of the emerging economies of India and China can be one of the reasons. The growing population and the high proportion of female population in both of the countries is expected to drive the growth of this market in the forecast period. Rapid urbanization, fast paced industrialization and the robust increment in the disposable income is one such factor. Moreover, the favorable initiatives of the government, the leading companies and the non-profit seeking social organizations on a local and global basis are some of the other factors affecting the growth of the feminine hygiene products market in the forecast period. The global market for feminine hygiene products is expected to grow at a CAGR of 5.2% in the forecast period.

Segment Covered:

This market intelligence report on the global Feminine Hygiene Products Market encompasses market segments based on nature, product type, material type, distributional Channel and country.

           By Nature the global Feminine Hygiene Products Market has been divided into:


q  Reusable

q  Disposable


           By Product Type the global Feminine Hygiene Products Market has been divided into:


q  Menstrual Cups

q  Panty Liners

q  Tampons

q  Sanitary Napkins

q  Intimate Cleansers and Sprays

            By Distributional Channel the global Feminine Hygiene Products Market has been divided into:


q  Drug Stores/Pharmacies

q  Convenience Stores

q  Hypermarkets/Supermarkets

q  Others


             By country/region, the global Feminine Hygiene Products Market has been divided into:


q  North America (the U.S., Canada),

q  Latin America (Brazil, Mexico, Argentina and other countries),

q  Europe (Germany, France, the U.K., Spain, Italy, Russia, and other countries),

q  Asia Pacific (India, Japan, China, Australia and New Zealand and other countries),

q  Middle East and Africa (GCC, South Africa, Israel and Other countries).

Profiling of Market Players:

This business intelligence report offers profiling of reputed companies that are operating in the market. Companies such as:

q  Ontex

q  Proctor & Gamble

q  Kimberly-Clark

q  Johnson & Johnson

q  Unicharm Corporation

q  Drylock Technologies


q  The Keeper, Inc


q  Diva International Inc

q  Natracare LLC

others have been profiled into detail so as to offer a glimpse of the market leaders. Moreover, parameters such as Feminine Hygiene Products Market related investment & spending and developments by major players of the market are tracked in this global report.


Report Highlights:

In-depth analysis of the micro and macro indicators, market trends, and forecasts of demand is offered by this business intelligence report. Furthermore, the report offers a vivid picture of the factors that are steering and restraining the growth of this market across all geographical segments. In addition to that, IGR-Growth Matrix analysis is also provided in the report so as to share insight of the investment areas that new or existing market players can take into consideration. Various analytical tools such as DRO analysis, Porter’s five forces analysis has been used in this report to present a clear picture of the market. The study focuses on the present market trends and provides market forecast from the year 2020-2028. Emerging trends that would shape the market demand in the years to come have been highlighted in this report. A competitive analysis in each of the geographical segments gives an insight into market share of the global players.

Few Recent Developments

Proctor & Gamble

In February 2019, This is L. was acquired by Proctor & Gamble. The former is a period care-based startup company that produced organic tampons and pads.




In October 2020, Softex Indonesia was acquired by Kimberly-Clark. This acquisition enhanced the growth of the company’s personal care segment across the Southeast Asian Region.


In May 2020, Ontex made an announcement that it was planning to launch a new manufacturing plant for the personal care sector in Rockingham County, North Caroline, US. The manufacturing plant is expected to start its operation by mid-2021.

Salient Features:

Ø This study offers comprehensive yet detailed analysis of the Feminine Hygiene Products Market, size of the market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking into account 2019 as the base year

Ø It explains upcoming revenue opportunities across various market segments and attractive matrix of investment proposition for the said market

Ø This market intelligence report also offers pivotal insights about various market opportunities, restraints, drivers, competitive market strategies of leading market players, emerging market trends, and regional outlook

Ø Profiling of key market players in the world Feminine Hygiene Products Market is done by taking into account various parameters such as company strategies, distribution strategies, product portfolio, financial performance, key developments, geographical presence, and company overview

Ø The data of this report would allow management authorities and marketers of companies alike to take informed decision when it comes to launch of Type of models, government initiatives, marketing tactics and expansion, and technical up gradation

Ø The world market for Feminine Hygiene Products caters to the needs of various stakeholders pertaining to this industry, namely suppliers, manufacturers, investors, and distributors for Feminine Hygiene Products Market. The research also caters to the rising needs of consulting and research firms, financial analysts, and new market entrants

Ø Research methodologies that have been adopted for the purpose of this study have been clearly elaborated so as to facilitate better understanding of the reports

Ø Reports have been made based on the guidelines as mandated by General Data Protection Regulation

Ø Ample number of examples and case studies have been taken into consideration before coming to a conclusion

Reasons to buy:

v Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the Feminine Hygiene Products Market

v Identification of key factors driving investment opportunities in the Feminine Hygiene Products Market

v Facilitate decision-making based on strong historic and forecast data

v Position yourself to gain the maximum advantage of the industry’s growth potential

v Develop strategies based on the latest regulatory events

v Identify key partners and business development avenues

v Respond to your competitors’ business structure, strategy and prospects

v Identify key strengths and weaknesses of important market participants

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