Lead generation is one of the biggest challenges for marketers, as they constantly strive for more clients for their business to grow. But the main challenge is where do you find better leads? In the age of all things digital, your leads could be practically anywhere.
If you are a business owner or an entrepreneur looking to expand your business, you know the importance of being on the right channel at the right time, all the while, implementing the right lead generation tactic. With the right lead generation tactic, your company can pull in more customers with smarter work. However, this is only effective if you take the time to research the options and choose the right channels for your goals that also fit your budget.
After all, not all potential customers are the same: A non-profit that is looking for contributors for charity wants to collect contacts differently than a manufacturer that sells industrial equipment to international companies. So how can you start attracting and connecting with the right people? Here are your top 3 Digital Marketing Channels from HQL solutions for lead generation that will help you get the numbers you are aiming for.
1. Email Marketing
When it comes to generating leads email marketing has always proven to be one of the best options. With the right strategy and approach, emails can become the ideal tool for generating leads. However, the results will not change drastically overnight.
Although it is one of the oldest forms of digital marketing, email is still one of the best ways to obtain and encourage leads. 77 percent of B2B companies use an email marketing newsletter as part of their content marketing strategy.
59% of companies that don’t use email marketing and are looking for inspiration on what to send to their subscribers, so if you’re one of them look for an experienced lead generation company that can take care of your worries. It’ll allow you to focus on other aspects of the business while they take care of things from behind the scenes.
Here are some of the email marketing channels for you to explore while looking for quality leads.
1.1. Drip Campaigns:
Drip email campaigns send timely and relevant emails to potential customers. They are spaced for several weeks or months and are only sent to people who have chosen to provide you with their email addresses.
Leads are sent “drips” consisting of short emails with strong calls to action for a predefined period. These campaigns often generate a very high ROI, as they allow you to tailor your content exactly where a potential customer is in the sales funnel.
Email-Newsletters are popular in all industries. In fact, you probably have some in your inbox this week. But did you open them?
Unfortunately, many companies spend hours writing newsletter content, only to include a subject line like “Weekly Newsletter.” If you choose to create emails for your clients, be sure to spend some time on A/B testing your subject lines and discovering what attracts your subscribers to open.
As long as subscribers don’t unsubscribe, there’s a good chance that they will eventually click on one of your links and convert. Email newsletters are not meant to be a quick sale, but they do provide a steady stream of leads over time.
1.3. Thank You Emails:
These are automatic emails sent to buyers immediately after conversion. If you’ve shopped online, you’ve certainly received quite a few.
After making a purchase, you will receive a thank you email, often with an incentive to buy back within a very specific time frame. It’s a smart way to turn unique customers into repeat customers.
2. PPC (pay-per-click) Advertising
Paid advertising channels, such as pay-per-click advertising, deliver highly targeted traffic from leads in a very short period. However, this method is driven by how much the company is willing to invest in bidding and placing ad placements, as well as how much they are willing to pay to acquire a customer.
Your ad budget would still be under your control, allowing you to set how much you have to spend for a day, a week, or a month for running your PPC ads. The effectiveness of PPC ads depends on how well you choose your keywords to target potential customers, as well as to optimize the visual and contextual information in your ads.
3. Search Engine Optimization (SEO)
Almost all people who use the internet are familiar with and use search engines to search for anything they want to know or are looking for. In fact, up to 93% of online experiences that happen to these people generally start using a search engine. Every now and then you google something about a brand, product, or service, and up to 59% of search engine users each month find a local business to meet a particular need.
Organic search is possibly one of the most valuable long-term lead generation strategies. However, with over 200 factors influencing how Google will rank your website within SERPs (search engine result pages), it is difficult to know where to start. SEO involves various activities, such as keyword research, making use of both on-page and off-page optimization, linkable asset building, organic link building, and other related activities.
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These three are not the only Digital Marketing channels that can fetch you the leads you’re looking for. The internet is a vast place, and if you know the right marketing techniques, the opportunities for generating leads online for marketers are limitless.
What digital channel has been your go-to platform for scoring quality leads? Or is it an untapped area in your marketing strategies? Explore with the help of an expert team at HQL. It is the most trusted demand generation company offering sales and marketing opportunities, appointment setting service, and contact discovery service.