Lead generation is one of the biggest challenges for marketers, as they strive for more clients for their business to grow. But the main challenge is where do you find more qualified leads? In the age of all things digital, your purchaser could be practically anywhere.
The most prominent goal of any digital marketing channel strategy is generating new quality leads that will ultimately become customers or clients. A digital presence is a great way to reach your audience, but you need to maximize your chances to turn site visitors into leads.
On this page, we’ll cover 3 Finest Digital Marketing Channels for Lead Generation. Keep reading to learn more about the digital channels you can use to generate quality leads for your business.
Generating leads from email marketing has always proven to be one of the best options. One of the oldest forms of digital marketing, email is still one of the best ways to obtain and encourage leads.
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. Best strategy and approach, emails can become the ideal tool for generating leads.
The primary step of email marketing is building a subscriber list. You can do this by adding signup forms to various pages on your website, like the header, footer, or pop-ups.
As a warning, you should never buy email lists. The bulk of people on those lists won’t be interested in your products or services. Your emails will be marked as spam or sent to the trash. It is not only a waste of your budget but can harm your overall campaigns if email platforms start to see your emails as spam.
Nearly 59% of companies don’t use email marketing and are looking for inspiration on what to send to their subscribers, so if you’re one of them look for an experienced lead generation company that can take care of your worries. It will allow you to focus on other aspects of the business while they, take care of things from behind the scenes.
Here are some of the email marketing channels for you to explore while looking for quality leads.
1. Drip Campaigns:
Drip email campaigns send timely and relevant emails to potential customers. They are spaced for several weeks or months and are sent to people who have chosen to provide you with their email addresses.
Leads are send consisting of short emails with strong calls to action for a predefined period. These campaigns often generate a very high ROI, as they allow you to tailor your content exactly where a potential customer is in the sales funnel.
Email-Newsletters are much popular in all industries. You probably have some in your inbox this week. But did you open them? Unfortunately, many companies spend hours writing newsletter content, only to include a subject line like “Weekly Newsletter”.
If you choose to create emails for your clients, be sure to spend some time on A/B testing your subject lines and discovering what attracts your subscribers to open.
As long as subscribers don’t unsubscribe, there’s a good chance that they will eventually click on one of your links and convert. Email newsletters are just not meant to be a quick sale, but they provide a steady stream of leads over time.
3. Thank You Emails:
These are automatic emails sent to buyers immediately after conversion. If you’ve shopped online, you’ve probably seen those emails.
After making a purchase, you will receive a thank you email, often with an incentive to buy back within a specific time frame. It’s just a smart way to turn unique customers into repeat customers.
PPC (pay-per-click) Advertising
Paid advertising channels such as Pay-per-click advertising are another great way to generate leads for your business. These paid advertisements appear at the top of search results for a search query or specific keywords or phrases.
How does pay-per-click work?
PPC works on a bidding system in which advertisers bid the amount they are ready to pay for every click to their website for specific keywords.
More like Search Engine Optimization, you’ll want to focus your efforts on long-tail keywords. The more specific your keyword, the less competition you’ll face, and the less you’ll pay for each ad click or ad impression. Your bid, along with your quality score, will determine the placement of each ad.
Your ads can start drawing traffic as soon as you launch your campaign, but you’ll only pay when a user clicks one and visits your site.
How can pay-per-click help your business to grow?
PPC is excellent for generating new leads because it brings qualified traffic. PPC visitors are more likely to purchase visitors from organic search traffic.
Your ad budget would still be under your control, allowing you to set how much you have to spend for a day, a week, or a month for running your PPC ads. The effectiveness of PPC ads depends on how well you choose your keywords to target potential customers, as well as to optimize the visual and contextual information in your ads.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the most productive ways to reach your target audience. It requires improving your site’s rankings in search results for specific keywords and phrases, which helps your niche audience find you when they’re looking for services or information.
93% of online experiences that happen to these people generally start using a search engine. Now and then you google something about a brand, product, or service, and up to 59% of search engine users each month find a local business to meet a particular need.
Organic search is possibly one of the most valuable long-term lead generation strategies. However, with over 200 factors influencing how Google will rank your website within SERPs (search engine result pages), it is difficult to know where to start.
There are a few essential steps you’ll need to take to start using SEO for lead generation.
1. Keyword Research
Keyword research is a practice search engine optimization (SEO) experts use to find and research search terms that users enter into search engines when looking for products, services, or general information.
Search engine optimization experts first research keywords and then align web pages with these keywords to gain better rankings in search engines.
Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner. Google’s first-party data also aids this research through the likes of Google autocomplete or People.
On-page SEO Optimization
On-page SEO or on-site SEO refers to the practice of optimizing web pages and content for the users and search engines to increase ranking and generate website traffic. In other words, it refers to the elements and attributes inside of a website, such as content, HTML, system, CSS, and internal links.
On-page SEO is still a powerful strategy practiced by web owners and web development agencies because of its essence in ranking websites through content and boost online visibility through keywords in which Google uses to index websites and rank accordingly.
Off-page SEO Optimization
Off-page SEO refers to the elements and attributes outside of a website that boosts online engagement and important in attracting the potential audience. It focuses mainly on link-building strategy, social media integration, and local SEO.
Off-page is the complete opposite of on-page SEO, but it also has the same level of relevance — one cannot work without the other. It’s one of the best ways to provide relevant results to the users and earn backlinks from another website to boost credibility.
Since the focus of off-page SEO is the external activities of a website, it’s expected that one’s ranking will improve as well as the page rank. It also utilizes the presence of social media platforms that can effectively enhance engagement and exposure that is a great way to establish brand awareness and trustworthiness.
Why Search Engine Optimization is important
SEO has become a vital part of marketing campaigns run by businesses to find customers online. Because 65% of the people who search for something don’t look beyond the 5th result of the search engine’s results page (SERP). Many companies use an SEO agency to do the work for them because it takes too much time to do it themselves.
Search engine companies like Google, Yahoo, and Bing are careful to watch that spam does not affect their search engine results pages by adding filters such as Google’s PageRank. These filters are known as algorithms. Online business or online shopping websites may want to show up sooner, and so they pay for search engine optimization from companies that provide it.
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Which digital channel has been your go-to platform for scoring quality leads? Or is it an untapped area in your marketing strategies? Explore with the help of an expert team at HQL Solutions.
These 3 are not the only Digital Marketing Channels for Lead Generation that can fetch you the leads you’re looking for. The internet is a vast place, and if you know the right marketing techniques, the opportunities for generating leads online for marketers are limitless.