Malted Milk Market: Big Players Focusing On Product Advancements For Business Expansion 2028

Report Description

A recent market intelligence report that is published by Data Insights Partner on the global Malted Milk Market makes an offering of in-depth analysis of segments and sub-segments in the regional and international Malted Milk Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Malted Milk Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Malted Milk Market is offered. In accordance with the report, the global Malted Milk Market is projected to expand by healthy CAGR over the period of forecast.

Market Insight, Drivers, Restraints, Opportunity & Trends of the Market:


Malted milk is an articulation of whole milk powder, malted grain flour and other ingredients. It is used in the food and beverage sector as a flavoring agent and in the fortification of ingredients. It is utilized as a coating agent in snacks because of its sweetness and creamy mouthfeel. It is derived from grain flour like wheat, powdered malt and whole milk. The process of evaporation and vacuum drying is used to obtain malted milk powder. It is a highly nutritious food product.

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Market Drivers

The surging awareness among the consumers with regard to their health is providing the initial impetus to the global malted milk market. The vitamin B2 content of malted milk improves skin health and vision. Selenium present in malted milk plays a vital role in the creation of thyroid hormones and in the reproductive system. Malted milk also comprises of antioxidant properties owing to the presence of selenium. It aids digestive disorders. The rising health-conscious consumers and their increasing demand for foods that are not incorporated with fat, trans fat, GMO, artificial additives, colors and preservatives and is of natural origin is fueling the demand malted milk and its market.

The tight day-to-day schedule of the population has led to significant transition in their food habits. Consumers are now more and more inclined towards the consumption of packaged foods, convenient foods and ready-to-eat foods. The bite-sized snacking pattern has gained considerable popularity. Intake of bakery products and confectionery items has shown significant upsurge. The demand for beverages like smoothies and milkshakes and also health drinks are on a rise. The application of malted milk is also extended in the food and beverage industry and bakeries and confectioneries. The booming food and beverage sector are augmenting the growth of the malted milk market.

The skyrocketing demand for milk in the recent times have spurred the demand for malted milk. The association of the above factor coupled with the craze for flavors especially chocolate in different drinks and complementary products are empowering the growth of the global malted milk market.

Market Restraints

On account of being hygroscopic, malted milk have immense capability of absorbing and holding water molecules. This inversely affects the life span. The low shelf life of malted milk is impeding the growth of the malted milk market.

Although malted milk is nutritious, it has high levels of sugar and saturated fats. Malted milk is then not suitable for consumption by peoples suffering from diabetes. The soaring diabetic population is severely straining the growth prospects of this market.

Finally, the addition of preservatives in the malted milk powder coupled with the consumers drive for lower levels of added preservatives and additives is hampering the global malted milk market.


The drive for gluten free, non-GMO products that are of natural origin and organic in nature is a good scope for this market. The malted milk offering of organic nature is a smaller branch but its widening consumer base is likely to provide a lucrative opportunity to this market.

The consumers higher demand for ancient grains that include millet, sorghum, quinoa and teff coupled with lower levels of incorporation of these grains in malted milk is a good set of circumstances for the malted milk market.


Although malted milk’s origin can be traced in North America and parts of Europe, the malted milk market of the Asia Pacific region is expected to witness significant growth in the forecast period. This can be attributable to the surging health-conscious population in the region. The presence of emerging economies like India, China Japan, the economic growth and development in these countries, Rapid industrialization and the fast-paced urbanization has consequently led to changes in lifestyle and food habits are some of the factors responsible for market growth in this region. Malted milk that is sourced from origin is expected to globally dominate in the forecast period. This is because of the abundant and easy availability of wheat, the low price of wheat and its capability to act as a good base in the production of premium ingredients.

Segment Covered:

This market intelligence report on the global Malted Milk Market encompasses market segments based on product type, product source, packaging type, end user, and country.

           By Product Type the global Malted Milk Market has been divided into:


q  Milk Powder

q  Milk Liquid


           By Product Source the global Malted Milk Market has been divided into:


q  Barley

q  Wheat

q  Others         


            By Packaging Type the global Malted Milk Market has been divided into:

q  Carton Packs

q  Jars

q  Tins

q  Others


               By End User the global Malted Milk Market has been divided into:


q  Food and Beverages Industry

o   Milkshakes and Smoothies

o   Dietary Supplements

o   Confectionery

o   Bakery

o   Snacks

o   Dairy

q  Retail


             By country/region, the global Malted Milk Market has been divided into:


q  North America (the U.S., Canada),

q  Latin America (Brazil, Mexico, Argentina and other countries),

q  Europe (Germany, France, the U.K., Spain, Italy, Russia, and other countries),

q  Asia Pacific (India, Japan, China, Australia and New Zealand and other countries),

q  Middle East and Africa (GCC, South Africa, Israel and Other countries).

Profiling of Market Players:

This business intelligence report offers profiling of reputed companies that are operating in the market. Companies such as:

q  GlaxoSmithKLine PLC

q  Nestle S.A.

q  Full Sail Brewing

q  King Arthur Flour Company

q  Zydus Group

q  Insta Foods

q  Family Cereal Sdn

q  SSP Pvt. Limited

q  Briess Industries, Inc

q  Imperial Malts Ltd

others have been profiled into detail so as to offer a glimpse of the market leaders. Moreover, parameters such as Malted Milk Market related investment & spending and developments by major players of the market are tracked in this global report.


Report Highlights:

In-depth analysis of the micro and macro indicators, market trends, and forecasts of demand is offered by this business intelligence report. Furthermore, the report offers a vivid picture of the factors that are steering and restraining the growth of this market across all geographical segments. In addition to that, IGR-Growth Matrix analysis is also provided in the report so as to share insight of the investment areas that new or existing market players can take into consideration. Various analytical tools such as DRO analysis, Porter’s five forces analysis has been used in this report to present a clear picture of the market. The study focuses on the present market trends and provides market forecast from the year 2020-2028. Emerging trends that would shape the market demand in the years to come have been highlighted in this report. A competitive analysis in each of the geographical segments gives an insight into market share of the global players.

Few Recent Developments

GlaxoSmithKLine PLC

In February 2019, GlaxoSmithKLine PLC’s beverage brand, Horlicks launched the company’s indigenous malted milk in a pot setup. This launch was aimed at satiating the evolving consumer demands.


Nestle S.A.


In March 2019, MILO was launched by Nestle Thailand. MILO is a sucrose-free, chocolate flavored, ready-to-drink, malt product.

Full Sail Brewing

In January 2019, Malted Milkshake-Style IPA comprising a package of 6 bottles each containing 12 ounces was launched by Full Sail Brewing.

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Salient Features:

Ø This study offers comprehensive yet detailed analysis of the Malted Milk Market, size of the market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking into account 2019 as the base year

Ø It explains upcoming revenue opportunities across various market segments and attractive matrix of investment proposition for the said market

Ø This market intelligence report also offers pivotal insights about various market opportunities, restraints, drivers, competitive market strategies of leading market players, emerging market trends, and regional outlook

Ø Profiling of key market players in the world Malted Milk Market is done by taking into account various parameters such as company strategies, distribution strategies, product portfolio, financial performance, key developments, geographical presence, and company overview

Ø The data of this report would allow management authorities and marketers of companies alike to take informed decision when it comes to launch of Type of models, government initiatives, marketing tactics and expansion, and technical up gradation

Ø The world market for Malted Milk caters to the needs of various stakeholders pertaining to this industry, namely suppliers, manufacturers, investors, and distributors for Malted Milk Market. The research also caters to the rising needs of consulting and research firms, financial analysts, and new market entrants

Ø Research methodologies that have been adopted for the purpose of this study have been clearly elaborated so as to facilitate better understanding of the reports

Ø Reports have been made based on the guidelines as mandated by General Data Protection Regulation

Ø Ample number of examples and case studies have been taken into consideration before coming to a conclusion

Reasons to buy:

v Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the Malted Milk Market

v Identification of key factors driving investment opportunities in the Malted Milk Market

v Facilitate decision-making based on strong historic and forecast data

v Position yourself to gain the maximum advantage of the industry’s growth potential

v Develop strategies based on the latest regulatory events

v Identify key partners and business development avenues

v Respond to your competitors’ business structure, strategy and prospects

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