Marketing Automation refers to the automated management of all kinds of marketing tasks. The software offers capabilities in lead management, campaign management, customer relationship management, workflow management, social media management, and various other such tasks that marketers perform. The software not only optimally manages all tasks but also ensures that productivity is increased along with increase in ROI. Implementing marketing automation software in organizations can save time, money, as well as efforts for organizations.[Text Box]Automation of any task in the organization is one of the most required advancements. Considering the fact that there is increasing automation in almost every department of an organization, it could be possible to consider that automation could completely replace human jobs. Of all departments, marketing is one of the most crucial departments for any business. It is the key department driving business revenue. Marketing Automation software plays an important role in the automation of daily recurring marketing tasks. However, can marketing automation replace marketers?
Even though automation plays an important role in a company’s growth, it is not possible to replace marketers completely. Even though marketing automation has the ability to automate all kinds of marketing tasks, it is not an intelligent system that can completely handle all marketing related queries without human management. It is not possible for software to handle tasks creatively in a way that humans do.
Artificial Intelligence is one of the intelligent solutions that is trending in marketing automation software. Nevertheless, there are some limitations in AI–based marketing automation software as well. Let us first see how AI–based marketing automation software can bring a change in the way marketing tasks are handled. These trending advancements can help organizations to make better decisions quickly. AI and machine learning also have the ability to understand customer buying behavior by collecting and analyzing customer data. Such systems can send personalized emails and SMSs to customers based on their requirements and streamline marketing processes.
In this case, marketers will still be required to monitor all the working of this software. They will play an important role in selecting the exact required data from the significant amount of information collected by the software. Marketers will be required to finalize the strategies needed for marketing. Even though predictive analytics can take charge of mathematical calculations, interpretation of data will be undertaken by marketers. It is very clear that marketing automation software is just a robotic software that is programmed by human beings. Therefore, there will be a need for marketers to understand the market, design compelling content, and form marketing strategies.
To sum up, automation is a boon for marketers. It automates all recurring tasks that can be monotonous and ensures that all marketing operations are carried out effortlessly. Automation saves time and energy for marketers so that they can concentrate on other creative tasks that will help organizations to generate higher revenue. It is clear that marketing automation software and marketers work together so that businesses benefit.
Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits